Inform

In the first instance, we aim to meet you face-to-face to develop an understanding of your business. What are your business goals? What are the requirements of your customers, and how do they communicate? How does your brand need to act in the social space to best serve them? We carry out market research and competitor social analysis to understand where your business currently fits, and how your brand is currently perceived. If you have existing social accounts, we analyse your profiles and look at key metrics from your page analytics. If you have an existing website, we look at any current integrations with social platforms and how effectively they are being used. We also take a look at customer reviews and direct messages across social platforms to see how your brand reacts to its audience. With this information, we can define areas that need improvement and where we can add value.

Plan

Expanding on our initial research, we create a proposal that includes a detailed brief, technical specifications and a timeline. Planning is often a collaborative process and we encourage our clients to give their input so that our plans are tailored as closely to their requirements as possible.  Where a client gives us free reign, we use our expertise in social media to create a plan that fits your desired outcomes.

Build

Now that we understand your business and have an agreed brief, the process of improving your social presence can begin. We look at the features and services of your brand, and develop relevant content to attract your desired audience. Content is placed in a schedule so that your social platforms do not need to be micro-managed at every stage – we use a mix of scheduled content and real-time work to jump on new trends and deal with messages as they come in. We can train your staff on best practice in the social space.

Refine

We use our expertise in the first instance to create attractive content for social campaigns that we believe will convert into likes, comments, shares and in turn increased profit. However, every social campaign is different and must be refined as it goes along. We closely monitor and measure the campaigns with social analytics so we can identify successes and potential areas for improvement. We also keep in touch with you throughout, as we understand that your intuition as business owners is vital, and statistics alone can only tell us part of the wider picture.

Through a combination of consultation and analytics, we refine your social profiles and content strategies to ensure improved performance as we progress.

Manage

Effective social media requires constant management to consistently perform well. It is similar to other forms of outreach in that your competitors will constantly attempt new strategies, and your customers will expect a timely response. However, social media offers huge benefits compared to traditional outreach as there is the potential to attract and maintain a far wider audience at a lower cost.

Our bespoke management contracts ensure that your social presence is constantly maintained and that any real-time interactions are dealt with proactively. As new best practises emerge, we stay in contact with you to ensure the process of continuous improvement is maintained.