Audio Production
How you say something is just as important as what you say.
What do we do?
Effective audio production tells a story – it tells listeners who you are, who your brand is aimed at and shows the quality of what you provide. Improved audio can often help brands to build customer confidence, charge more for their services and ultimately increase profit. With your brand values in mind, we combine creative flair with technical expertise to build an audio solution that caters for your customer’s needs and your business goals. We help you move forward.
Our approach
Our strategic approach to audio ensures that any work we do with you is backed up by a solid understanding of your business and the requirements of your customers. We believe in a collaborative research-driven process where the combined satisfaction of our clients and their customers is our main concern at every stage.
This process can be summarised in 5 stages:
Inform
In the first instance, we aim to meet you face-to-face to develop an understanding of your business. What are your business goals? What are the requirements of your customers? How can effective audio help you to serve them? It is often important to understand the history and heritage of your brand and your current approach to audio (if any), specifically with regards to the geographic area in which you operate. With that in mind, any changes we propose going forward respect your current successes and offer improvements in a way where listeners will understand and feel a connection with your audio content.
Plan
Expanding on our initial research, we create a proposal that includes a detailed brief, technical specifications and a timeline. Planning is often a collaborative process and we encourage our clients to give their input so that our plans are tailored as closely to their requirements as possible. Where a client gives us free reign, we use our expertise across a variety of sectors to create a plan that fits your desired outcomes.
- Now that we understand your business and have an agreed brief, the creative process can begin. Our audio production supports a variety of formats. For example, voiceovers must be treated differently on podcasts, explainer videos, on-hold messaging and radio advertising. If you are based in the north of the UK, will your customers expect to hear a northern accent? What type of background music is suitable for your target demographic? We believe that effective use of audio is led by a brand-first approach. Consistent high quality across your audio must be derived from an understanding of your brand and the associations that people make with what they hear, consciously and subconsciously.
Our audio team use a range of modern applications including Logic, Pro Tools, Cubase and have expertise in various environments, ranging from on site with clients, through to recording studios used by award-winning musicians. We test your audio content across the various desired formats to ensure it is received well.
Deliver
With our expertise in various formats, we ensure that your audio communicates effectively with your target audience, no matter how it is delivered – with a video or without accompaniment, on radio or on TV, online or on the phone. We have partnerships with voiceover artists across the world to ensure that your message resonates with your target demographic.
Manage
Building and delivering your audio is just the start of the process. We create audio content strategies that keep your brand current and in touch with the evolving demands of your customers. An understanding of seasonal audio allows us to tailor our approach in a way that is exciting and relevant to your listeners as the year progresses. Our background in the creative arts allows us to stay at the forefront of new trends as they emerge. We stay in regular contact with you to explore how these new trends can be used to improve the customer experience.
“For our product launch video, we needed a voiceover that was professional but approachable. We asked PW Media for a British neutral female, and he was able to provide examples of 5 voiceover artists. The final video was well received and the voiceover was integral to its success.”
Mohammed Shafiq
Lead Developer, iHoldall
How does this combine with your other services?
We see each service as part of a bigger picture to help brands connect with their customers.
A mix of great ingredients can create something even greater than each ingredient on its own.
We call this The Digital Cocktail.
Get in touch.
Call our team on 0161 6600 990 or fill in our contact form to find out how we can help you.