Recognising a shift in dentistry towards private care, Knowsley Dental Group commissioned PW Media to build a new brand purely focused on urgent emergency care: 24hr Emergency Dentist.
PW Media put together a professional but inviting brand for 24hr Emergency Dentist, and a high-performing landing page designed to drive visitors to book emergency appointments via Google Ads (formerly Google AdWords).
The website www.emergencydentalpractice.co.uk for 24hr Emergency Dentist currently competes with other leading dental surgeries in Manchester at a fraction of the daily spend for private dental care patients. The ability to compete is a direct result from the detailed Google Ads strategy and subsequent refinements put in place between PW Media and 24hr Emergency Dentist to ensure any clicks were high quality.