Inform

In the first instance, we aim to meet you face-to-face to develop an understanding of your business. What are your business goals? What are the requirements of your customers? How can an improved presence on the web help serve them?  We carry out market research and competitor keyword analysis to understand where your business currently fits, and find popular search terms that are relevant to your business.

If you have existing PPC accounts, we analyse your campaigns and look at key metrics from your analytics. If you have an existing website, we identify your focus keywords and measure how well they are used. We also take a look at the user journey and identify any bottlenecks that either get in the way of a smooth user experience , or prevent users from easily finding relevant content. With this information, we can define areas that need improvement and where we can add value.

Plan

Expanding on our initial research, we create a proposal that includes a detailed brief, technical specifications and a timeline. Planning is often a collaborative process and we encourage our clients to give their input so that our plans are tailored as closely to their requirements as possible.  Where a client gives us free reign, we use our expertise in web design and across a variety of PPC platforms to create a plan that fits your desired outcomes.

Build

Now that we understand your business and have an agreed brief, the process of boosting your brand awareness can begin. Our campaigns match your content and your desired demographics with the most relevant PPC platforms. We build ads that are up to 7x more likely to generate clicks through to your site than other ads in the same industry sector as your business. Our SEO and PPC team use a range of industry leading ad platforms including Google Ads, Ad Manager for Facebook and Instagram, Twitter for Business and more. Our staff are Google certified and have experience working on campaigns with spend of £100 per month up to £720,000 per year.

Refine

We use our expertise in the first instance to write attractive ad copy for PPC campaigns that we believe will convert. However, every ad campaign is different and must be refined as it goes along. We closely monitor and measure your ad analytics so we can identify successes and potential areas for improvement. We also keep in touch with you throughout, as we understand that your intuition as business owners is vital, and statistics alone can only tell us part of the wider picture.

Through a combination of consultation and analytics, we refine your ads to ensure improved performance as the PPC campaign progresses.

Manage

Effective SEO and PPC requires constant management to consistently perform well. It is similar to other forms of advertising and promotion in that your competitors will constantly attempt new strategies. However, SEO and PPC offers huge benefits compared to traditional advertising as it can be measured and targeted far more specifically.

Our bespoke management contracts ensure that your online presence is constantly maintained and that any PPC campaigns are dealt with proactively. As new best practises emerge, we stay in contact with you to ensure the process of continuous improvement is maintained.