Inform

In the first instance, we aim to meet you face-to-face to develop an understanding of your business. What are your business goals? What are the requirements of your customers? How can effective visuals help you to serve them? It is often important to understand the history and heritage of your brand and your current visual approach. With that in mind, any changes we propose going forward respect your current successes and offer improvements in a way where viewers will understand and be encouraged by the changes made.

Plan

Expanding on our initial research, we create a proposal that includes a detailed brief, technical specifications and a timeline. Planning is often a collaborative process and we encourage our clients to give their input so that our plans are tailored as closely to their requirements as possible.  Where a client gives us free reign, we use our expertise across a variety of sectors to create a plan that fits your desired outcomes.

Build

Now that we understand your business and have an agreed brief, the creative process can begin. Our visuals are built to support a variety of scales and formats. For example, does your logo look as good on a billboard as it does on a business card? Can it communicate equally well in colour, and in black and white? We believe that strong visuals are led by a brand-first approach. Consistent high quality across your visuals must be derived from an understanding of the qualities and key colour components of your branding.

Our visual team use a range of modern applications including Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere and Microsoft Office. We test your visuals in various scales and formats to ensure a reliable, consistent and high-quality user experience.

Deliver

With our expertise in various formats, we ensure that your visuals communicate effectively with your target audience, no matter how it is delivered – on screen or printed, still or in motion, large or small format. We have partnerships with leading printers to ensure that your visuals resonate equally well in the physical and digital spaces.

Manage

Building and delivering your visuals is just the start of the process. We create content strategies that keep your brand current and in touch with the evolving demands of your customers. Our background in the creative arts allows us to stay at the forefront of new trends as they emerge. We stay in regular contact with you to explore how these new trends can be used to improve the customer experience.