Web
Your website is the representation of your brand in the digital space.
What do we do?
A solid web presence builds trust and credibility in your brand, which can lead to increased profits and customer satisfaction. With regards to e-commerce, the effectiveness of your web design can be the difference between making a profit or a loss. With your brand values in mind, we combine creative flair with technical expertise to build a solution on the web that caters for your customer’s needs and your business goals. We help you move forward.
Our approach
Our strategic approach to web design ensures that any work we do with you is backed up by a solid understanding of your business and the requirements of your customers. We believe in a collaborative research-driven process where the combined satisfaction of our clients and their customers is our main concern at every stage.
This process can be summarised in 5 stages:
Inform
In the first instance, we aim to meet you face-to-face to develop an understanding of your business. What are your business goals? What are the requirements of your customers? How can your presence on the web help serve them? We carry out market research and competitor analysis to understand where your business currently fits. If you have an existing site, we analyse your user journey and look at key metrics from your analytics. With this information, we can define areas that need improvement and where we can add value.
Plan
Expanding on our initial research, we create a proposal that includes a detailed brief, technical specifications and a timeline. Planning is often a collaborative process and we encourage our clients to give their input so that our plans are tailored as closely to their requirements as possible. Where a client gives us free reign, we use our expertise across a variety of sectors to create a plan that fits your desired outcomes.
Build
Now that we understand your business and have an agreed brief, the creative process can begin. All our sites are built with a mobile-first approach. We have been building mobile-friendly, responsive sites for over 8 years and consider this to be essential to modern web design. Our development team use a range of modern platforms and frameworks including WooCommerce, WordPress, Shopify, BigCommerce and Magento. We test your site on various devices and brands to ensure a reliable, consistent and high-quality user experience.
Host
Depending on the features of your site and the expected traffic, we offer a variety of UK-based hosting options, starting from shared hosting up to dedicated scalable private servers. International hosting is also available for companies that expect a large proportion of their traffic to come from overseas.
Manage
Building and deploying the site is just the start of the process. In the physical space it is widely understood that businesses must constantly refine and evolve their approach to be successful. We believe the exact same to be true in the digital space. Our bespoke support contracts ensure that your online presence is constantly maintained and that any issues are dealt with proactively. As new best practises emerge, we stay in contact with you to ensure the process of continuous improvement is maintained.
“PW Media’s work is second to none. They took the time to get to know our business, our target audience and delivered a site that was above our expectations. We have worked closely with them on a bunch of projects and they always deliver.”
Rameez Haider
Director, Global 5 Marketing
How does this combine with your other services?
We see each service as part of a bigger picture to help brands connect with their customers.
A mix of great ingredients can create something even greater than each ingredient on its own.
We call this The Digital Cocktail.
Get in touch.
Call our team on 0161 6600 990 or fill in our contact form to find out how we can help you.